About us

At Oona Health we strive to be proper, accessible and responsible in everything we do. By living these values we aim to put our customers at the heart of what we do and provide them with the care they need – when they need it.

With efficient counselling, timely treatment and prevention, we improve our customers’ quality of life and ability to work. At the same time, we hope to be able to set new standards for the entire industry. We want to ensure a sustainable approach to our customers, collaborators and employees.

This is why - besides just providing insurance - we also have PrimaCare A/S (a treatment provider ensuring a vast network with quality-assured health care providers) and FIDIMI, a digital health concept, in order to support companies and their employees.

The Oona Name

Oona is a contraction of Observe, Orientate, Navigate and Act. These four words forms the foundation for our values and are rooted deep within the organization. They represent our approach to our customers, our employees, our business and are the keystones to our success.

Observing the needs, trends and requirements from the society, the market, our customers, and our employees helps direct us into new ways we can grow with the task in front of us – continuously delivering high quality health insurance.

This we cannot do without staying Orientated on the needs of our customers and our providers, the healthcare market both national and global as well as trends and science to help us improve and grow. In relation to this, we make sure to put an extra effort in communication, to make sure our customers experience thorough orientation.

We Navigate the needs of our customers thoroughly to ensure the best outcome for them. But we also Navigate on a higher level, to always be ahead of what to come so that we continuously deliver the best health insurance.

And we Act on what we see, on what and when is needed. We use the knowledge we have, to help others, to always be our best and to always stay ahead.

Our Values


As a provider of health insurance, we want to ensure proper help. To us, that means medical counselling adjusted to the individual needs of the customer. We respect our customers and take good care of them.


We do not say no. We find a solution. We are always ready to help our customers. The decision is made by the competent employee from our Health team or Service team, who is in dialogue with the customer.


We are close to the customer. That gives us a big responsibility. We understand the need for knowing and feeling safe when you have health issues. That is why our customers are greeted by our responsible and competent employees.

Oona in numbers


employees are customers with us

430.3M DKK

in premium income


companies are customers with us

Executive Management

Kent Jensen


Allan Møller


Claus Brink


Flemming Bonde


Henrik Engmark


Gustav Dahlberg

MD of DSS Hälsa AB

Board of Directors

Peter Hermann, CEO of Topdanmark A/S

Chairman of the Board

Lars Kufall Beck, CFO of Topdanmark A/S

Board member

Rasmus Ruby, COO of Topdanmark A/S

Board member

Kasper Tjørntved Davidsen, CIO of Topdanmark A/S

Board member

Our latest news and thinking


Oona Health Achieves Global Gold Medal for Sustainability 

This year, Oona Health received a global gold medal for its work for sustainability from EcoVadis.

Dansk Sundhedssikring enters the private customer market: New health insurance covers three generations

Dansk Sundhedssikring has launched a new private health insurance Familie360, which provides health advice in connection with serious illness to the whole family seen in a very broad perspective.

The insurance company will reduce the number of long-term illness reports with artificial intelligence

A million investment in artificial intelligence will prevent long-term illness notifications from customers of Dansk Sundhedssikring.

Dansk Sundhedssikring experienced a massive growth in customers in 2021

In 2021, Denmark's largest provider of health insurance, Dansk Sundhedssikring, continued the previous years' massive growth in the number of customers.

New insurance group grows 23 per cent and reaches half a billion in revenue

Health group (Sundhedsgruppen A/S), probably best known for its ownership of Denmark's largest provider of health insurance, Dansk Sundhedssikring, closed in 2020 with a turnover of DKK 544 million, a growth of 23% on 2019.